SheaMoisture

SheaMoisture is a personal care brand inspired by the legacy of Sofi Tucker, who began selling shea butter and African black soap in Sierra Leone in 1912. The brand sources handcrafted shea butter from women-led cooperatives in West Africa, supporting fair wages and reinvesting over $10 million into Black communities. SheaMoisture's purpose-driven products blend tradition and innovation, offering nourishing, natural care that empowers and uplifts communities worldwide.